Why Cassie
Next-gen consent management
Cassie is a SaaS consent management platform developed to help organizations build trust, use consent and preference data in real-time, and improve the user experience.
With Cassie, compliance isn’t just a requirement—it’s a strategic advantage.
Why Cassie?
Many consent management solutions on the market today treat compliance as a box-ticking exercise.
Enterprise brands need more than this. They need to ensure compliance today whilst preparing for what’s next. They need a consent management platform they can trust.
Built from the ground up
Developed entirely in-house with no acquisitions or bolt-ons
Chosen by the world’s biggest brands
Innovative companies choose Cassie due to it’s advanced configurability
Ready for the future
The product continually develops to meet evolving technology and regulatory landscapes
Combat death of 3P cookies
Cassie’s Identity Service is the only first-party cookie solution that combats privacy browsers through HTTP unique IDs to increase attribution in analytics tools by 35%, optimize campaign spend and deliver an enhanced user experience
Honor consent everywhere
Cassie provides advanced matching and grouping functionality with Follow Me consent, connecting devices to profiles to honor choices throughout a user’s digital journey, reducing consent fatigue and ensuring compliance
Collect compliant first-party data
Collect anonymous, fully consented first-party data through non-intrusive, embedded questions, building user profiles and match to known users once PII is provided to make data-driven decisions that drive engagement and conversion
Connect complex data requirements
Manages multiple profiles and identifiers for an individual with different roles (e.g. parent/child)
Centralized source of truth
Seamless integration with any system delivering connected ecosystems with full audit trails
Encourage opt-downs over opt-outs
Supports unlimited consent metadata, allowing for detailed and granular data capture
Accurate data, at speed
Capable of processing tens of thousands of transactions per second, faster than any other CMP provider
Build advanced IT configurations
- Accurate data integration: Cassie provides a central source of truth to remove data silos with real-time API connectors across your tech stack
- Scalable to meet high-volume demand & growth: With no single point of failure, Cassie offers real-time availability and auto scalability
- 100% data utilization: Extensible data model allows businesses to identify users with ability to store unlimited meta data