NEW: 2024 Gartner Market Guide for Consent and Preference Management

Why Cassie

Next-gen consent management

Cassie is a SaaS consent management platform developed to help organizations build trust, use consent and preference data in real-time, and improve the user experience.

With Cassie, compliance isn’t just a requirement—it’s a strategic advantage.

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Built from the ground up

Developed entirely in-house with no acquisitions or bolt-ons

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Chosen by the world’s biggest brands

Innovative companies choose Cassie due to it’s advanced configurability

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Ready for the future

The product continually develops to meet evolving technology and regulatory landscapes

Connect complex data requirements

Manages multiple profiles and identifiers for an individual with different roles (e.g. parent/child)

Centralized source of truth

Seamless integration with any system delivering connected ecosystems with full audit trails

Encourage opt-downs over opt-outs

Supports unlimited consent metadata, allowing for detailed and granular data capture

Accurate data, at speed

Capable of processing tens of thousands of transactions per second, faster than any other CMP provider